{"title":"Pro-Aging \u0026 Longevity","description":"\u003cp\u003ePro-aging, not anti-aging. The aim is skin that feels comfortable and looks healthy, not skin that looks like someone else's.\u003c\/p\u003e\n\u003cp\u003eFragrance free formulas for mature, sensitive skin — a bakuchiol serum, a mineral cream and a rich glow balm. They smooth, hydrate and help improve the look of firmness, using botanical actives chosen for how well they are tolerated.\u003c\/p\u003e\n\u003cp\u003eMade in small batches in West Yorkshire.\u003c\/p\u003e","products":[{"product_id":"renew-bakuchiol-face-serum-blue-tansy","title":"Renew — Bakuchiol Face Serum with Blue Tansy","description":"\u003cp\u003e\u003cstrong\u003eA rejuvenating face serum to smooth skin and deliver radiance. With bakuchiol oil and blue tansy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBakuchiol is the botanical route to smoother, brighter-looking skin without the peeling, stinging fortnight that puts most sensitive-skinned people off retinoids entirely.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths the look of fine lines and uneven texture.\u003c\/li\u003e\n\u003cli\u003eBrightens a dull complexion and improves the look of tone.\u003c\/li\u003e\n\u003cli\u003eHelps reduce the look of redness.\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly rather than sitting on the surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is in it, and why I chose it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBakuchiol\u003c\/strong\u003e (Psoralea Corylifolia). From the babchi plant. It is the most researched botanical alternative to retinol, and far better tolerated — which matters more than potency, if potency means you stop using it after a week.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlue tansy.\u003c\/strong\u003e For its azulene content, which is where the deep blue colour comes from.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRosehip, marula, baobab, Abyssinian, grapeseed and jojoba.\u003c\/strong\u003e Chosen for the balance of their fatty acid profiles rather than for how they read on a label. Jojoba sits close to the skin's own sebum, so the blend absorbs instead of coating.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSqualane.\u003c\/strong\u003e Light, stable, and one of the best-tolerated emollients there is.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNature provides the idea. I add the science.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003eThese notes explain why each ingredient was selected. They are not claims about what the finished serum will do.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003cp\u003eApply 3–4 drops onto clean, dry skin. Gently press and massage the serum into your face using upward motions. For best results, use morning and evening.\u003c\/p\u003e\n\u003cp\u003eAlways do a patch test first. Discontinue use if irritation occurs. Avoid eye contact. Keep out of reach of children. Use within 6 months of opening. Store in a cool, dry place.\u003c\/p\u003e\n\u003cp\u003eGive it eight to twelve weeks. Skin cells turn over roughly every four weeks and texture takes longer than that.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSimmondsia Chinensis seed oil*, Vitis Vinifera seed oil, Rosa Canina seed oil, Prunus Amygdalus Dulcis oil, Squalane, Crambe Abyssinica seed oil, Sclerocarya Birrea seed oil, Adansonia Digitata seed oil, Psoralea Corylifolia seed oil, Tocopherol, Helianthus Annuus seed oil, Cananga Odorata flower oil, Boswellia Carterii oil, Tanacetum Annuum flower oil, Commiphora Myrrha oil, Santalum Spicatum wood oil, Copaifera Officinalis resin oil, Farnesol**, Limonene**, Benzyl Salicylate**, Linalol**, Benzyl Benzoate**, Eugenol**, Geraniol**, Isoeugenol**.\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e*Organic  **Naturally occurring in essential oils\u003c\/small\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWho it suits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSensitive skin that has never got on with retinol.\u003c\/li\u003e\n\u003cli\u003eMature skin looking for something gentler than an acid or a retinoid.\u003c\/li\u003e\n\u003cli\u003eAnyone who wants one product doing the work of a serum and a facial oil.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAlso suitable for people who may be prone to eczema, dermatitis or rosacea.\u003c\/p\u003e\n\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs bakuchiol really as good as retinol?\u003c\/strong\u003e\u003cbr\u003eIt is not identical, and anyone telling you it is has something to sell. What it is: far better tolerated, usable on sensitive skin, and backed by real research on the look of lines and tone. For skin that cannot use retinol, that is the whole argument.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it break me out?\u003c\/strong\u003e\u003cbr\u003eIt is an oil serum, so it is not for everyone with congested skin. Patch test, and start every other night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it with vitamin C or acids?\u003c\/strong\u003e\u003cbr\u003eYes, though not all in the same layer. Acids in the morning, this at night, is the simplest way round it.\u003c\/p\u003e\n\n\u003ch3\u003eWhy trust it\u003c\/h3\u003e\n\u003cp\u003eFormulated by a HCPC-registered Specialist Biomedical Scientist with over twenty years in NHS cellular pathology. Made in small batches in West Yorkshire. Cruelty free. Suitable for vegetarians.\u003c\/p\u003e\n\n\u003cp\u003e30ml (e) \/ 1 fl oz. Free UK delivery over £50. Small batch, made to order. Questions? Email hana@bornofnecessity.co.uk and I will answer personally.\u003c\/p\u003e","brand":"Born of Necessity ","offers":[{"title":"30ml","offer_id":51801849200979,"sku":"001","price":58.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/1456\/1107\/files\/clear-glow-oil-serum_e26583ce-5f8f-4cd5-afb6-6c6488208c9c.jpg?v=1763753055"},{"product_id":"purify-turmeric-black-soap-face-wash","title":"Purify — Turmeric \u0026 Black Soap Face Wash for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eA gentle, deeply cleansing face wash that smooths and refreshes sensitive skin. With turmeric and black soap.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCleansing should not leave you counting the minutes until you can put something back on. Purify removes the day properly and leaves skin feeling comfortable rather than squeaky.\u003c\/p\u003e\n\n\u003ch3\u003eWhy black soap\u003c\/h3\u003e\n\u003cp\u003eAfrican black soap is the part doing the work here, and it is worth understanding why.\u003c\/p\u003e\n\u003cp\u003eIt is made in West Africa the old way: plantain skins, cocoa pods and palm leaves are burned to ash, and that ash is what saponifies the oils. Most soap uses a manufactured alkali. This one uses a plant one, and the ash carries its own minerals through into the finished bar.\u003c\/p\u003e\n\u003cp\u003eWhat that gives you is a cleanser that is genuinely thorough without the harshness you would normally have to accept for it. That combination is rare, and it is the reason this formula is built around black soap rather than a synthetic surfactant blend.\u003c\/p\u003e\n\n\u003ch3\u003eThe problem with most cleansers\u003c\/h3\u003e\n\u003cp\u003eSkin has a slightly acidic surface, and a lot of cleansers do not respect it. You get the squeaky-clean feeling, then the tightness, then twenty minutes later skin producing more oil to compensate. That is not clean. That is stripped.\u003c\/p\u003e\n\u003cp\u003eNo SLS here, no synthetic fragrance, no aggressive detergents.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves dirt, make-up and the day's pollution without stripping.\u003c\/li\u003e\n\u003cli\u003eLeaves skin feeling soft, smooth and refreshed, not tight.\u003c\/li\u003e\n\u003cli\u003eDoubles as a ten-minute mask when skin needs more.\u003c\/li\u003e\n\u003cli\u003eRinses clean without residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is in it, and why I chose it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAfrican black soap.\u003c\/strong\u003e The cleansing base, and the reason this works. Plant-ash saponified, traditionally made, and thorough without being harsh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTurmeric.\u003c\/strong\u003e Its curcumin content is among the most studied botanical compounds there is, and it is why this wash is the colour it is.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShea butter.\u003c\/strong\u003e It is what stops a cleanser this thorough from being drying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBisabolol, calendula and myrrh.\u003c\/strong\u003e Three of the best-tolerated botanicals for skin that reacts, which is exactly why they belong in something used every day.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNature provides the idea. I add the science.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003eThese notes explain why each ingredient was selected. They are not claims about what the finished wash will do.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003cp\u003eTake a pea-sized amount in the palm of your hands. Activate with a few drops of water and rub together until a soft foam forms. Apply in a circular motion to face and neck. To use as a mask, leave on for 10–15 minutes before washing off. Suitable for everyday use and for all skin types. Use three times a week.\u003c\/p\u003e\n\u003cp\u003eExternal use only. Avoid eye contact. Always do a patch test first. Keep out of reach of children. Use within 3 months of opening. Store in a cool, dry place.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eButyrospermum Parkii butter*, Cocos Nucifera oil, Elaeis Guineensis oil, Orbignya Oleifera seed oil, Calophyllum Inophyllum seed oil*, Prunus Amygdalus Dulcis oil*, Helianthus Annuus seed oil*, Curcuma Longa root powder*, Bisabolol, Calendula Officinalis flower extract, Tocopherol, Commiphora Myrrha oil, Citrus Aurantium Bergamia fruit oil*, Pelargonium Graveolens flower oil, Lavandula Angustifolia oil*, Rosa Damascena flower extract, Linalol**, Limonene**, Citronellol**, Citral**, Coumarin**, Eugenol**, Benzyl Salicylate**, Benzyl Benzoate**, Farnesol**.\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e*Organic  **Naturally occurring in essential oils\u003c\/small\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWho it suits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSensitive skin that reacts to most cleansers.\u003c\/li\u003e\n\u003cli\u003eBlemish-prone skin that dries out on conventional acne washes.\u003c\/li\u003e\n\u003cli\u003eSkin that goes tight and uncomfortable after washing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIt barely foams. Is it working?\u003c\/strong\u003e\u003cbr\u003eYes. Foam comes from sulphates, which is exactly what we left out. Judge it on how your skin feels ten minutes afterwards, not on the lather.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIsn't black soap harsh?\u003c\/strong\u003e\u003cbr\u003eBadly made black soap can be, usually because it has been over-alkalised or has no butters left in it. This one is buffered with shea and babassu, which is the difference between thorough and stripping.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill the turmeric stain?\u003c\/strong\u003e\u003cbr\u003eNo. It rinses clean. Do not leave it sitting on a white flannel overnight and you will never think about it.\u003c\/p\u003e\n\n\u003ch3\u003eWhy trust it\u003c\/h3\u003e\n\u003cp\u003eFormulated by a HCPC-registered Specialist Biomedical Scientist with over twenty years in NHS cellular pathology. Made in small batches in West Yorkshire. Cruelty free. Suitable for vegetarians. Free from parabens, sulphates and synthetic colours.\u003c\/p\u003e\n\n\u003cp\u003e50g (e). Free UK delivery over £50. Small batch, made to order. Questions? Email hana@bornofnecessity.co.uk and I will answer personally.\u003c\/p\u003e","brand":"BORN OF NECESSITY","offers":[{"title":"50ml","offer_id":51801416565075,"sku":"003","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/1456\/1107\/files\/blacksoap_64ee718e-2fb2-467f-b1a3-064be7861c4f.jpg?v=1757108269"},{"product_id":"protect-mineral-day-cream-zinc-oxide","title":"Protect — Mineral Day Cream with Zinc Oxide","description":"\u003cp\u003e\u003cstrong\u003eA daily moisturiser that protects sensitive skin. With calendula, non-nano zinc oxide and beta-carotene.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe morning one. Light enough to wear every day, and built for skin that reacts to almost everything.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydrates and leaves skin feeling comfortable all day.\u003c\/li\u003e\n\u003cli\u003eHelps reduce the look of redness on reactive skin.\u003c\/li\u003e\n\u003cli\u003ePuts a physical layer between your skin and cold, wind and central heating.\u003c\/li\u003e\n\u003cli\u003eGives a soft, light finish rather than a shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAn honest note about sun\u003c\/h3\u003e\n\u003cp\u003eZinc oxide is the mineral used in sunscreens, so I want to be very clear: \u003cstrong\u003eProtect is not a sunscreen.\u003c\/strong\u003e It has no tested SPF, it carries no SPF rating, and it must not be relied on for sun protection. If you need sun protection, use a product with a tested SPF over the top. I would rather say that plainly than let anyone assume otherwise.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is in it, and why I chose it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNon-nano zinc oxide.\u003c\/strong\u003e Non-nano means the particles are large enough not to pass through the skin. It sits on the surface, which is exactly where I want it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCalendula.\u003c\/strong\u003e One of the best-tolerated botanicals there is, and one of the few I would put in something used every single morning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeta-carotene.\u003c\/strong\u003e An antioxidant, and where the warmth in the colour comes from.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNature provides the idea. I add the science.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003eThese notes explain why each ingredient was selected. They are not claims about what the finished cream will do.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003cp\u003eApply 2–3 pea-sized amounts to skin and massage upwards gently. Mornings, on clean skin, after your serum. External use only. Avoid eye contact. Always do a patch test first. Keep out of reach of children. Use within 3 months of opening.\u003c\/p\u003e\n\n\u003ch3\u003eWho it suits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSensitive skin that flushes or shows redness easily.\u003c\/li\u003e\n\u003cli\u003eSkin that suffers in cold weather and dry indoor heat.\u003c\/li\u003e\n\u003cli\u003eAdults and children who need something simple every morning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAlso suitable for people who may be prone to eczema, dermatitis or rosacea.\u003c\/p\u003e\n\n\u003ch3\u003eWhere it sits in the routine\u003c\/h3\u003e\n\u003cp\u003ePurify, then Renew, then Protect. At night, swap Protect for Calm or Restore.\u003c\/p\u003e\n\n\u003ch3\u003eWhy trust it\u003c\/h3\u003e\n\u003cp\u003eFormulated by a HCPC-registered Specialist Biomedical Scientist with over twenty years in NHS cellular pathology. Made in small batches in West Yorkshire. Cruelty free. No nanoparticles, no parabens, no sulphates.\u003c\/p\u003e\n\n\u003cp\u003e30ml (e) \/ 1 fl oz. Free UK delivery over £50. Small batch, made to order. Questions? Email hana@bornofnecessity.co.uk and I will answer personally.\u003c\/p\u003e","brand":"BORN OF NECESSITY ","offers":[{"title":"30g","offer_id":51887167635795,"sku":"01","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/1456\/1107\/files\/glow_protect.jpg?v=1758368030"},{"product_id":"nourish-rich-face-balm-rose-geranium","title":"Nourish — Rich Face Balm with Rose \u0026 Geranium","description":"\u003cp\u003e\u003cstrong\u003eA rich, restorative balm that smooths and softens dry, flaky or mature skin. With geranium and damascan rose.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor skin that has stopped holding on to moisture the way it used to. It moisturises deeply and leaves a soft light rather than a shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturises deeply, and holds it for hours rather than minutes.\u003c\/li\u003e\n\u003cli\u003eSmooths and softens dry, flaky patches.\u003c\/li\u003e\n\u003cli\u003eImproves the look of radiance in skin that has gone dull.\u003c\/li\u003e\n\u003cli\u003eSoftens the look of fine lines by keeping skin properly hydrated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy a balm\u003c\/h3\u003e\n\u003cp\u003eSkin loses lipids as it ages, and lotion is mostly water — which leaves. A balm gives those fats back, and there is nothing in it to evaporate off, so what you feel at bedtime is still doing something at three in the morning.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is in it, and why I chose it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDamascan rose and geranium.\u003c\/strong\u003e Two of the most valued botanicals in skincare, and the reason this balm smells the way it does.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSqualane and jojoba.\u003c\/strong\u003e Both close to the skin's own lipids, so a balm this rich still sinks in.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRosehip, marula, prickly pear and argan.\u003c\/strong\u003e Chosen for their fatty acid profiles — the fats mature skin runs short of.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBakuchiol\u003c\/strong\u003e (Psoralea Corylifolia). The same botanical as in Renew, at a lower level, for the look of texture and tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrankincense, myrrh and calendula.\u003c\/strong\u003e Long-used, well-tolerated, and they earn their place in a formula meant for fragile skin.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNature provides the idea. I add the science.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003eThese notes explain why each ingredient was selected. They are not claims about what the finished balm will do.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003cp\u003eApply 2–3 pea-sized amounts to skin and massage upwards gently. External use only. Avoid eye contact. Always do a patch test first. Keep out of reach of children. Use within 3 months of opening. Store in a cool, dry place.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSimmondsia Chinensis seed oil*, Squalane, Carthamus Tinctorius seed oil, Camelina Sativa seed oil, Rosa Canina seed oil*, Butyrospermum Parkii butter*, Helianthus Annuus seed oil, Cera Alba*, Argania Spinosa kernel oil*, Sclerocarya Birrea seed oil*, Opuntia Ficus-Indica seed oil, Calendula Officinalis flower extract, Psoralea Corylifolia seed oil, Tocopherol, Pelargonium Graveolens flower oil, Commiphora Myrrha oil, Boswellia Carterii oil, Rosa Damascena flower extract, Citronellol**, Linalol**, Geraniol**, Limonene**, Citral**, Eugenol**, Benzyl Salicylate**, Benzyl Benzoate**, Farnesol**.\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e*Organic  **Naturally occurring in essential oils. Contains beeswax, so not suitable for vegans.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWho it suits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMature skin that has gone dry and lost its bounce.\u003c\/li\u003e\n\u003cli\u003eDry, flaky patches that a lotion cannot keep up with.\u003c\/li\u003e\n\u003cli\u003eSkin that feels tight by the end of the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy trust it\u003c\/h3\u003e\n\u003cp\u003eFormulated by a HCPC-registered Specialist Biomedical Scientist with over twenty years in NHS cellular pathology. Made in small batches in West Yorkshire. Cruelty free.\u003c\/p\u003e\n\n\u003cp\u003e30ml (e) \/ 1 fl oz. Free UK delivery over £50. Small batch, made to order. Questions? Email hana@bornofnecessity.co.uk and I will answer personally.\u003c\/p\u003e","brand":"BORN OF NECESSITY ","offers":[{"title":"30ml","offer_id":51814817923411,"sku":"001","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/1456\/1107\/files\/glow-balm.jpg?v=1758368024"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/1456\/1107\/collections\/Sept25_42of157_copy.jpg?v=1761386584","url":"https:\/\/www.bornofnecessity.co.uk\/collections\/pro-aging-longevity-skincare.oembed","provider":"BORN OF NECESSITY ","version":"1.0","type":"link"}