⭐ Dermatologist Tested & Clinic-Approved
"I tested Heal & Restore cream side-by-side with a topical steroid on my own face. The side treated with Heal & Restore settled redness within minutes while the steroid-treated side remained inflamed longer. I now use this cream in my clinic during flare-ups and sensitive skin episodes — it's my preferred natural alternative to steroids."
— Dr Lamia Lama, Dermatologist
Founded by Hana Maatugh, NHS-trained Medical Scientist
Best selling Natural Skincare
Products do exactly what they state. After 2 days of applying the cream my sons eczema has cleared up and the itchiness has stopped too. The same applies to a female friend who suffers from dry skin she is also feeling a lot better.
More than happy to share this with any new customer.
Pat Coffey
As a busy working mum, like most others, we tend to forget about ourselves. So now I am in my 40s I needed something effective and convenient that I would remember to use.
I had oily skin in my 20s and now combination skin prone to dryness in the winter. So I needed something more effective then my big tub of Nivea. The solution was the Rejuvenating Serum.
I love that after washing my face I just need one product to moisturise and heal my skin - none of the nonsense of an 8 step skin routine!
I quickly noticed my skin became more hydrated, moisturised and brighter with the occasional hormonal breakout healing a lot quicker than usual. I really like the non-greasy feel, delicious smell and the fact it takes me less than a minute to apply and be absorbed in my skin too.
I have been using the Rejuvenating Serum for the last 8 months and have bought the product about 5 times. Which means a little goes a long way (5 drops) and makes me feel I'm investing in my skin for the long term : )
I love this product! It has stopped my hair loss and given my hair a beautiful shine. My hair is in its best condition in years, since I’ve been using the Restore and Glow Hair oil.
This oil is honestly the first ever hair oil which made my hair healthier and longer! This product contains all natural ingredients and has made my curls fuller and shinier. I would absolutely recommend this to anyone who wants to start their healthy hair journey .
I absolutely love and recommend it! The glow on my skin is so noticeable when I use this product.
Wonderful face wash. My skin was very red and sensitive to pharmacy bought face wash. As soon as I started using this product I noticed the difference in a week! I love it!
This product started clearing my acne within weeks. Can’t wait to purchase again!
This product is the amazing combination of luxury, quality and functionality. It eases dry skin within seconds without leaving it oily. My teen daughter uses it to reduce blemishes and keep her skin soft and hydrated. This product is a must have for all skin types young and mature. Love it no more searching for the perfect product.!!! 10/10
Amazing results in short time .
A functional healing barrier cream & balm, not just another moisturiser-designed for eczema, psoriasis-prone, and severely dry skin.
Backed by 20 years of expertise as a specialist scientist within the NHS and skincare formulator, every product is meticulously crafted through research, trials, and deep understanding of skin biology. I ensure that each ingredient is bioavailable and purposefully chosen to deliver real, lasting results.
Our skin is impermeable meaning it can not absorb water. Unlike conventional brands that dilute products with water, our anhydrous formulations are highly concentrated, mimicking the skin’s natural lipid barrier for maximum absorption and effectiveness. Every drop is packed with active, skin-loving nutrients-no fillers, just pure performance.
Born from a personal Journey of battling eczema, dry skin, and inflammation, our products are intentionally designed for those with sensitive, acne-prone and eczema-prone skin. We prioritise healing, hydration, and restoring the skin’s natural balance without irritation.
We choose Violet Miron glass not just for beauty, but for its purpose. this premium, Sustainable packaging naturally preserves our products-no synthetic preservatives or additives needed. It protects the potency of our active botanicals while reducing waste.The luxury look and feel are intentional, because we believe healing skincare should feel just as special as it is effective. Who said treating sensitive skin can't be a luxury experience?
Sustainability is at our core. We source Organic, ethically harvested ingredients, avoid synthetic and harmful additives, and ensure our packaging is eco-conscious. We use a special type of violet Miron Glass, is a high quality, biophotonic glass designed to protect and preserve the potency of natural ingredients. Our commitment extends beyond skincare-we support women in remote locations and advocate for natural, sustainable beauty.
Every product is handcrafted in small batches to maintain the highest level of quality, freshness, and potency. Unlike mass-produced skincare, our formulations are created under one roof, ensuring precision, consistency, and a personal touch in every jar and bottle. This hands-on approach guarantees that your skin receives the purest, most effective care possible.
With over 20 years as a specialist medical scientist and skincare formulator, I created Born of Necessity to give families with eczema-prone, sensitive and reactive skin safe, science-backed natural skincare that truly works. As a Partner Scientist with the Royal Society of Chemistry and a member of the Society of Cosmetic Scientists, I bring both rigorous scientific expertise and real-world understanding—because this journey started with my own family's skin struggles
Discover science-backed articles on healing eczema naturally, pro-aging for sensitive skin, steroid skin recovery and barrier repair, written by a medical scientist and eczema sufferer.
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By Hana, Medical Scientist & Founder of Born of Necessity Here's something I've learned after 20 years as a specialist...
I could really not be happier! It has helped calm a flare up, stopped itching (which was keeping me awake at night - something I've been strugglign with for years) and completely eradicated a break out of spots all over my forehead. My skin feels calm and soft and clear. Incredible, honestly - I could not recommend your products more!! Amy Goodall x
My daughter has suffered from eczema since she was six months old. For nearly two years, she was treated with topical steroids until her skin became thin, damaged, and extremely painful. When I finally stopped the steroids, she went through severe Topical Steroid Withdrawal (TSW). Her entire body was inflamed, oozing blood and pus—it was heartbreaking to witness.
A friend recommended Born of Necessary, and it truly changed everything. The redness reduced dramatically, her skin began to dry and heal properly, and for the first time, we saw real relief. Once, when I ran out of the cream, the inflammation quickly returned—proof of how powerful and essential this product is for her skin.
I cannot recommend this enough for anyone suffering from eczema. It supports skin barrier repair in the most beautiful way. Along with avoiding triggers and supporting gut health, this cream became a lifeline for my child.
I did not know the creator of this cream before, but her humanity and compassion moved me deeply. She genuinely cared, supported us, and generously shared her knowledge and advice to help my suffering child.
If you or your child are struggling with eczema and feel hopeless, this product is truly worth trying—it gave my daughter relief when nothing else did, and it may do the same for you. 🤍
“After years of eczema and steroid damage, I’ve been using the Heal and Restore Cream with chamomile for nine months. My skin is healthier than ever—gentle, safe, and far more effective than steroids.”
The glow balm is my most favourite item if I had to pick one, which is hard!
It has been a lifesaver with my super dry skin and as the name suggests my face looks fresh and glowy!
Oh and the smell….just divine! I open the pot and take a big inhale!! Definitely one for every skin care routine 😊
Wonderful serum. I have problem dry skin and it feels really soothing on my face. I use it both morning and night religiously. Can tell it has been made with quality ingredients and it smells lovely too!
Wonderful serum. I have problem dry skin and it feels really soothing on my face. I use it both morning and night religiously. Can tell it has been made with quality ingredients and it smells lovely too!
I love the mousse texture and how moisturising which is a blessing with my super dry skin
I could really not be happier! It has helped calm a flare up, stopped itching (which was keeping me awake at night - something I've been strugglign with for years) and completely eradicated a break out of spots all over my forehead. My skin feels calm and soft and clear. Incredible, honestly - I could not recommend your products more!! Amy Goodall x
Hi Amy Goodall, thank you so much for your amazing review! We are so happy to hear that our Natural Steroid-Free Eczema Relief Cream has been able to provide you with relief and help with your flare ups and breakouts. We are thrilled that you are enjoying the calming and softening effects on your skin. We truly appreciate your recommendation and are glad to have you as a happy customer. Thank you for choosing our product! - Hana
I am feeling blessed to find you and your MAGIC creams , Hana . Having a baby also comes with skin provocations but I don’t have to worry about it because I have the best HELPER and it is NATURAL. I had myself a bad cold sore and nothing has worked until I’ve tried the cream and was just disappeared.
This CREAM is a must have for our family 😊
Dear valued customer,
Thank you so much for your kind words! We are thrilled to hear that our Natural Steroid-Free Eczema Relief Cream has been helpful for you and your family. We are dedicated to providing natural and effective solutions for skin irritations, and we are glad to hear that our cream has helped with your baby's skin and your cold sore. Thank you for choosing our product and for your support. Wishing you all the best! 😊
My daughter has suffered from eczema since she was six months old. For nearly two years, she was treated with topical steroids until her skin became thin, damaged, and extremely painful. When I finally stopped the steroids, she went through severe Topical Steroid Withdrawal (TSW). Her entire body was inflamed, oozing blood and pus—it was heartbreaking to witness.
A friend recommended Born of Necessary, and it truly changed everything. The redness reduced dramatically, her skin began to dry and heal properly, and for the first time, we saw real relief. Once, when I ran out of the cream, the inflammation quickly returned—proof of how powerful and essential this product is for her skin.
I cannot recommend this enough for anyone suffering from eczema. It supports skin barrier repair in the most beautiful way. Along with avoiding triggers and supporting gut health, this cream became a lifeline for my child.
I did not know the creator of this cream before, but her humanity and compassion moved me deeply. She genuinely cared, supported us, and generously shared her knowledge and advice to help my suffering child.
If you or your child are struggling with eczema and feel hopeless, this product is truly worth trying—it gave my daughter relief when nothing else did, and it may do the same for you. 🤍