Born of Necessity is formulated by Hana Maatugh, an HCPC-registered Specialist Biomedical Scientist with over twenty years in NHS cellular pathology. She is a Partner Scientist with the Royal Society of Chemistry and a member of the Society of Cosmetic Scientists.
Every formula is made by hand in small batches in West Yorkshire. Fragrance free. Waterless. A short ingredient list you can read and understand.
Nature provides the idea. I add the science.
Best selling Natural Skincare
Concentrated, waterless botanical balms for skin that is very dry, easily irritated and slow to settle. Fragrance free and preservative free.
Backed by 20 years of expertise as a specialist scientist within the NHS and skincare formulator, every product is meticulously crafted through research, testing, and deep understanding of skin biology. I ensure that each ingredient is bioavailable and purposefully chosen.
Unlike conventional brands that dilute products with water, our anhydrous formulations are highly concentrated, formulated to sit alongside the skin's own lipid barrier. Every drop is packed with skin-loving nutrients — no fillers.
Born from a personal journey with very dry, easily irritated skin, our products are intentionally designed for those with sensitive and reactive skin. We prioritise comfort, hydration and supporting the skin's natural balance without irritation.
We choose Violet Miron glass not just for beauty, but for its purpose. This premium, sustainable packaging naturally preserves our products — no synthetic preservatives or additives needed. It protects the potency of our botanicals while reducing waste. The luxury look and feel are intentional, because we believe skincare for sensitive skin should feel just as special as it is effective.
Sustainability is at our core. We source organic, ethically harvested ingredients, avoid synthetic and harmful additives, and ensure our packaging is eco-conscious. We use violet Miron glass, a high quality biophotonic glass designed to protect and preserve the potency of natural ingredients. Our commitment extends beyond skincare — we support women in remote locations and advocate for natural, sustainable beauty.
Every product is handcrafted in small batches to maintain the highest level of quality, freshness, and potency. Unlike mass-produced skincare, our formulations are created under one roof, ensuring precision, consistency, and a personal touch in every jar and bottle.
With over 20 years as a specialist medical scientist and skincare formulator, I created Born of Necessity to give families with sensitive and reactive skin non-toxic, science-led botanical skincare. As a Partner Scientist with the Royal Society of Chemistry and a member of the Society of Cosmetic Scientists, I bring both rigorous scientific expertise and real-world understanding — because this journey started with my own family's skin struggles.
Science-led articles on the skin barrier, sensitive and reactive skin, and how to read what is actually in your skincare.
Your skin barrier is not a coating you can slough off. It is architecture — and when it breaks down, everything feels reactive.
I am a biomedical scientist with twenty years in cellular pathology, so I look at tissue structure at the microscopic level. Most skincare talks about what to add. I want to talk about what has been stripped away.
Your stratum corneum is held together by a precise lipid matrix: ceramides, cholesterol and fatty acids in a particular ratio. When it is intact, you never think about your skin. When it is depleted, your skin reacts to everything. This article explains the mechanism, what the research shows about how long recovery takes, and what actually helps.
Born of Necessity: The Rise of Functional Skincare—And Why It Matters to YouSkincare is changing. And honestly, it’s about time.For...
Tamanu oil, zinc oxide, and the honest science behind CALM Balm I formulate skincare for a living, so I'm going...
I could really not be happier! It has helped calm a flare up, stopped itching (which was keeping me awake at night - something I've been strugglign with for years) and completely eradicated a break out of spots all over my forehead. My skin feels calm and soft and clear. Incredible, honestly - I could not recommend your products more!! Amy Goodall x
My daughter has suffered from eczema since she was six months old. For nearly two years, she was treated with topical steroids until her skin became thin, damaged, and extremely painful. When I finally stopped the steroids, she went through severe Topical Steroid Withdrawal (TSW). Her entire body was inflamed, oozing blood and pus—it was heartbreaking to witness.
A friend recommended Born of Necessary, and it truly changed everything. The redness reduced dramatically, her skin began to dry and heal properly, and for the first time, we saw real relief. Once, when I ran out of the cream, the inflammation quickly returned—proof of how powerful and essential this product is for her skin.
I cannot recommend this enough for anyone suffering from eczema. It supports skin barrier repair in the most beautiful way. Along with avoiding triggers and supporting gut health, this cream became a lifeline for my child.
I did not know the creator of this cream before, but her humanity and compassion moved me deeply. She genuinely cared, supported us, and generously shared her knowledge and advice to help my suffering child.
If you or your child are struggling with eczema and feel hopeless, this product is truly worth trying—it gave my daughter relief when nothing else did, and it may do the same for you. 🤍
“After years of eczema and steroid damage, I’ve been using the Heal and Restore Cream with chamomile for nine months. My skin is healthier than ever—gentle, safe, and far more effective than steroids.”
I bought this as a Fathers day gift for my husband who has sensitive skin, it really has made a difference by softening and healing his skin.
The glow balm is my most favourite item if I had to pick one, which is hard!
It has been a lifesaver with my super dry skin and as the name suggests my face looks fresh and glowy!
Oh and the smell….just divine! I open the pot and take a big inhale!! Definitely one for every skin care routine 😊
I bought this as a Fathers day gift for my husband who has sensitive skin, it really has made a difference by softening and healing his skin.
Wonderful serum. I have problem dry skin and it feels really soothing on my face. I use it both morning and night religiously. Can tell it has been made with quality ingredients and it smells lovely too!
I love the mousse texture and how moisturising which is a blessing with my super dry skin
I could really not be happier! It has helped calm a flare up, stopped itching (which was keeping me awake at night - something I've been strugglign with for years) and completely eradicated a break out of spots all over my forehead. My skin feels calm and soft and clear. Incredible, honestly - I could not recommend your products more!! Amy Goodall x
Hi Amy Goodall, thank you so much for your amazing review! We are so happy to hear that our Natural Steroid-Free Eczema Relief Cream has been able to provide you with relief and help with your flare ups and breakouts. We are thrilled that you are enjoying the calming and softening effects on your skin. We truly appreciate your recommendation and are glad to have you as a happy customer. Thank you for choosing our product! - Hana
I am feeling blessed to find you and your MAGIC creams , Hana . Having a baby also comes with skin provocations but I don’t have to worry about it because I have the best HELPER and it is NATURAL. I had myself a bad cold sore and nothing has worked until I’ve tried the cream and was just disappeared.
This CREAM is a must have for our family 😊
Dear valued customer,
Thank you so much for your kind words! We are thrilled to hear that our Natural Steroid-Free Eczema Relief Cream has been helpful for you and your family. We are dedicated to providing natural and effective solutions for skin irritations, and we are glad to hear that our cream has helped with your baby's skin and your cold sore. Thank you for choosing our product and for your support. Wishing you all the best! 😊